Wild Earth Travel

Small Ship Cruising for Big Adventures

Privacy

Consenting to collection of personal information on digital platforms

In accessing and using our website and digital marketing you acknowledge that we (Wild Earth Travel Limited) may collect personal information and personal data (personal information) from you, and that such personal information is freely given, including information about your:

  1. Name (if supplied by you)
  2. Contact information including your email address and phone number (if supplied by you)
  3. IP address and location data
  4. Your activity on our website, including use of cookies
  5. Any other information you freely provide to us via our website enquiry form

Cookies

When you access our website or engage with our other digital platforms, and to the extent permissible under applicable law, we automatically collect some categories of data from you, including data collected using cookies, embedded scripts, and other tracking technologies, for website analytics to improve your online experience, analyse website usage, provide better security, and to personalise online and offline marketing. We respond to the Global Privacy Control where required by applicable law.

For cookie-based sales and targeted advertising opt-outs please adjust your cookie preferences, or visit our website in a private browsing mode, or a legally recognised global preferences signal such as the Global Privacy Control (GPC) enabled. Please note that these opt outs are browser specific. You must reset your preferences if you clear cookies or use a different browser or device.

Children

Our digital marketing seeks to promote our expedition cruises to adults. We do not knowingly solicit personal data from people under the age of 18, unless permitted by applicable law. If a parent or guardian learns their child has provided information to us without their consent, they should contact us using the contact details below and we will delete such information from our systems.

Consenting to collection of personal information when booking

In making a booking for a voyage with us, you further acknowledge that we may collect further personal information, and that such personal information is freely given to us on this basis, including:

We collect your personal information in order to:

We may also share your personal information with third party companies and service providers we engage during voyages, as part of their operational requirements. For international voyages we may also be required to provide your details to the relevant governmental and customs authorities. In making a booking with us for a voyage, you consent to the disclosure of your personal information where required by third party companies and service providers.

Providing some personal information is optional. When making an enquiry online, if you choose not to provide your email address then we will be unable to respond to your enquiry. We do not require you to subscribe to our newsletter when you make an enquiry; however, if you do not consent to being added to our e-newsletter list you will not find out about our upcoming voyages and promotions.

If you request that we not provide your personal information to a third-party company and service provider, they may not be able to provide their services to you during a voyage. Please note that preventing us from providing certain personal information to us and/or third parties may prevent you from being able to participate in a voyage. If we identify that you have requested such essential information not be provided to us or third parties, we will contact you to explain the situation.

We may disclose your personal information to a third party where we are required to by law.

We are required to hold your personal information only as long as necessary. Because different types of personal data have different uses these periods may vary (see Principles of data retention and processing 2). At any time, however, you have the right to request that we remove your personal information from our system.

Principles of consent

  1. You can withdraw this consent at any time.
  2. Passengers under 18 may only give consent with permission from a parent
  3. We will keep documentary evidence of consent in the form of retaining booking confirmations and/or newsletter subscriptions as applicable

Principles of data retention and processing

We adhere to the following principles relating to processing of personal data:

  1. Personal data shall be:
    a) Processed lawfully, fairly, and in a transparent manner in relation to the data subject (‘lawfulness, fairness and transparency’)
    b) collected for specified, explicit and legitimate purposes and not further processed in a manner that is incompatible with those purposes; further processing for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes shall, not be considered incompatible with the initial purpose (‘purpose limitation’)
    c) adequate, relevant and limited to what is necessary in relation to the purposes for which they are processed (‘data minimisation’)
    d) accurate and, where necessary, kept up to date; every reasonable step must be taken to ensure that personal data which are inaccurate, having regard to the purposes for which they are processed, are erased or rectified without delay (‘accuracy’)
    e) kept in a form which permits identification of data subjects for no longer than is necessary for the purposes for which the personal data are processed; personal data may be stored for longer periods insofar as the personal data will be processed solely for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes subject to implementation of the appropriate technical and organisational measures implemented in order to safeguard the rights and freedoms of the data subject (‘storage limitation’);
    f) processed in a manner that ensures appropriate security of the personal data, including protection against unauthorised or unlawful processing and against accidental loss, destruction or damage, using appropriate technical or organisational measures (‘integrity and confidentiality’).
  2. We shall be responsible for, and be able to demonstrate compliance with, paragraph 1 (‘accountability’). We will retain your personal data for as long as we have a relationship with you, or in accordance with applicable law, and such relationship includes any request to receive marketing or other promotional materials from us or our loyalty programs. When deciding how long to keep your personal data after our relationship with you has ended, we take into account our legal obligations, including requirements of regulators and governmental agencies that have authority over us. We may also retain records to investigate or defend against potential legal claims. We will delete or anonymise your personal data at the end of the retention period. If there is any information that we are unable, for technical reasons, to delete entirely from our systems, we will put in place appropriate measures to prevent any further processing or use of the data.

Protecting your personal information

We will take reasonable steps to protect your personal information from unauthorised use, including ensuring that computers and devices are protected or locked by appropriate passwords and/or two-factor authentication. Transport Layer Security (TLS) and at-rest encryption cloud-based storage systems may also be employed for the storage of your personal information. Staff with access to your personal information are trained in technical and organisational security measures.

Third parties

Our website, applications, and social media sites include links to other websites or applications whose privacy practices may differ from our practices. If you submit personal data to any of those other websites or applications, your information is governed by their privacy policies. We are not responsible for the privacy practices or the content of any websites or applications to which our websites, applications, and social media sites provide links. We encourage you to carefully read the privacy policy of any website or application you visit.

International Data Transfers

We are headquartered in New Zealand, but have global operations and affiliates. Accordingly, your personal data may be transferred to, stored, and processed in various countries, including those that are not regarded as ensuring an adequate level of protection for personal data under the laws in certain jurisdictions, such as the European Union, UK, Japan, and Israel. We have put in place appropriate safeguards in accordance with applicable legal requirements to ensure that your data is adequately protected.

Breaches of personal information protection

The protection and security of your personal information is important to us, and physical administrative, and technological safeguards have been employed to preserve the integrity and security of all personal information collected. Notwithstanding this, no system is 100% impenetrable and we cannot guarantee the complete protection of your personal data in our system from data breaches. If we experience a serious privacy breach, including with respect to your information, we will notify you and the Office of the Privacy Commissioner within 72 hours of becoming aware of the breach. We will take steps to investigate the situation, including but not limited to engaging an external data security expert.

Your rights

You have the right to:

To exercise any of these rights please contact us at [email protected]

Opting Out

Our marketing emails, text messages, and most other electronic messages you receive from us will include instructions on how to unsubscribe, and you may unsubscribe at any time from our marketing by taking one the following steps:

  1. Follow the instructions provided in the footer of the message.
  2. Send your request by email to [email protected]

This privacy policy has been developed to communicate to you the obligations that we have to you in relation to collecting, using, disclosing and protecting your personal information in accordance with the Privacy Act 2020 and its principles, and the European Union’s General Data Protection Rules.

This Privacy Policy was last updated on 12 January 2026.

Our Associates Include

Adventure Canada
Heritage
Hutigruten
Lindblad
Pandaw
Ponant
Uncruise
Variety
Poseidon Expeditions
Havila
Royal Galapagos
Polar Quest
Oceanwide
Silverseas